AY&J Solicitors Named Legal Technology Awards Finalist as It Unveils Brand Refresh

UK immigration firm shortlisted for ‘Transformative Use of AI in Legal Services’ alongside Ashurst Perkins Coie, HF and Epiq

LONDON, UNITED KINGDOM, November 10, 2026 /EINPresswire.com/ — AY&J Solicitors, the SRA-regulated and Legal 500-ranked UK immigration law firm, has been named a finalist for ‘Transformative Use of AI in Legal Services’ at the Legal Technology Awards 2026. The recognition coincides with the unveiling of its brand refresh, encompassing the firm’s visual identity, website and client communications.

AY&J Solicitors, www.ayjsolicitors.com, is one of seven finalists in its category and the only immigration law firm on the shortlist. The other finalists are Ashurst Perkins Coie, HF, Helix Law, Epiq, Turkcell and SUSE.

Organised by Netlaw Media and now in their tenth year, the awards recognise excellence in legal technology across the UK and internationally. Entries for 2026 increased by more than 21% year on year. Finalists were selected by an independent panel of 25 judges, chaired by Sheila Flavell CBE, President of techUK, with representatives from firms including CMS, Herbert Smith Freehills, Clyde & Co, Taylor Wessing and Orrick.

Harvey is the headline sponsor, while Clio sponsors the Transformative Use of AI in Legal Services category. Previous winners include Charles Russell Speechlys, Simmons & Simmons, HF and DAC Beachcroft.

AI at the front door

AY&J Solicitors’ use of AI focuses on responding to enquiries and reducing routine administrative work. The firm says this gives its solicitors more time to advise clients, whose immigration cases often involve tight Home Office deadlines and decisions affecting their careers, businesses and family life.

Anik Sumon, COO of AY&J Solicitors, said: “Our goal has always been the same: a better experience for our clients, and more time for our team to focus on understanding each client’s situation and getting them the right legal outcome. AI takes care of the repetitive administrative work in the background, so our solicitors can spend their time where it really counts. That is the transformation we are proud of.”

The firm has also used AI to develop free self-assessment tools that help prospective clients explore whether a UK visa route may suit their circumstances before seeking paid advice. More than 5,000 people have used the tools, according to the company. Their answers are passed to its business representatives to inform subsequent conversations.

Devan Pathak, Head of Marketing at AY&J Solicitors, said: “We use AI to augment human interaction, not to replace it. It takes care of the groundwork, so our people can give each client their full attention. Being named alongside some of the biggest names in legal services shows that a specialist firm can lead on AI when it keeps the client at the centre.”

A brand refresh for a growing firm

Developed over six months of planning, creative work and collaboration across AY&J Solicitors, the brand refresh is built around the idea of ‘Expanding horizons’ and the purpose of ‘Helping futures move forward’.

The firm says the changes reflect its growth and the needs of clients ranging from businesses moving key employees to the UK to families planning their long-term future in Britain. The refresh is intended to communicate the three behaviours that underpin its advice. Clarity means giving clients straight answers in plain terms. Accountability means solicitors taking personal responsibility for every case. Partnership means anticipating issues before they become problems.

The redesigned website forms part of that work, bringing together guidance on personal and business immigration, self-assessment tools and a visa cost calculator. Social channels and client materials are also being updated.

“The new look reflects the premium quality of our work and the care we give every client,” said Sumon. “I want to thank everyone across the firm who gave their time and energy to make this happen. This recognition, and this launch, belong to the whole team.”

Pathak added: “People come to us at some of the most important moments of their lives, often after a refusal letter or a change in the rules. The new website is built for that moment. Every page gives plain guidance and a clear next step. Our brand now looks the way our clients already experience us: calm, expert and on their side.”

The winners of the Legal Technology Awards 2026 will be announced on Wednesday 18 November 2026 at City Central at the HAC, London. More than 350 guests from the legal and technology sectors are expected to attend.

The full shortlist is available at legalitawards.com/finalists.

ENDS

Shrabani Das
AY&J Solicitors
+44 20 7404 7933

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